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Until 2006 Annie and Hugh
Laughton of Shropshire Fine Herbs were supplying fresh herbs to local restaurants. Looking to add value to the herbs, Annie with her background as a chef created a range of oatmeal biscuits using our own fresh herbs.
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Initially the biscuits were
made in our farmhouse kitchen
with sales to local farm shops
and delis but word spread and
soon we realised that there was an unfilled niche in the market for handmade cheese biscuits. The range was developed with helpful members of the cheese trade to ensurethat the varieties fully compliment and never 'over power' the cheeses. |
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The ethos of the company has
always been to use the very
best ingredients and wherever
possible to buy locally. While
the biscuits are not sold as
organic we use organic flour
and oatmeal from Pimhill
Organic Farm in Shropshire
as theirs is the best we
could find. We use our own
herbs fresh to ensure subtlety
and freshness of flavour and
our other ingredients are proper butter and milk, cracked black pepper and Halen Mon Sea Salt Crystals from Anglesey. We will never use GM ingredients, artificial colourings, flavourings or preservatives, palm oil or anything that we would rather not eat ourselves. |
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Following IFE in 2007 we required far greater capacity so converted a row of stables into a purpose built bakery. With help from North Shropshire District Council we purchased rollers, ovens and a flow wrap machine and in late
2008 took on a full time team of bakers and packers. |
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2009 has been the year of Private Label and having achieved our Organic Certification we are now
making exciting ranges for some of the most prestigious names in fine food retailing. |
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Shropshire Fine Herbs became a Limited Company in 2009 and now supply 10 varieties of Oatmeal Biscuits to more than 300 independent retailers and cheese specialists in the UK while exporting to both Europe and the USA. |
